Pardot Marketing Automation
Pardot helps marketing and sales departments to create, deploy, and manage online marketing campaigns that result in increased revenue and efficiency. Its helps in aligning their efforts. Pardot seamlessly integrates with Salesforce.com, Microsoft Dynamics CRM, etc which helps marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Features of the Pardot marketing automation
- Email Marketing- Email is one of the most important aspects of online marketing and via pardot email tools you can get the most out of your efforts. You can create a personalized email campaign for each of your customers, send email to a specific target audience and measure the effectiveness of your content. Build drip programs from the drag and drop interface.
- Lead Generation / Management- you can always ensure high quality leads with pardot’s landing pages, form builders and search connectors. This helps in simplifying your social media marketing.
- Lead scoring and lead nurturing then ensures that the right leads go to the right representative at the relevant point of time.
- ROI reporting- This allows marketer to truly understand his return on investment on marketing campaigns. It also helps in monitoring the results of your email drip and social media campaigns.